News
Panaracer
Synonymous with gravel and the Dirty Reiver, we are proud to announce that long-term partner Panaracer, will be our title sponsor for 2025-26. Known for their iconic GravelKing range of tyres, Japanese manufacturer Panaracer has been at the fore of the gravel movement since 2013. They continue to develop new and exciting gravel specific tyres for all conditions.
Here is how it all started from Panaracer’s Jeff Zell.
“The origins of the Panaracer Gravelking goes all the way back to 2013. Our research teams identified a growing trend of riders who didn’t identify as MTB, road, or cross riders specifically, but were enjoying casual riding that focused on camaraderie, endurance, and community that moved away from the increasingly dangerous roads, heavy MTB’s, and a short cyclocross season.
Panaracer spearheaded gravel tyre development and community from pretty much day one and has continued to deliver gravel specific tires in a variety of tread designs, sizes, and widths for all conditions. We’re very proud to be among the first companies to see gravel and to foster the spirit of fun in cycling in a new direction that continues to grow to this day.“
SRAM’s Top Tips to Keep you Rolling
Our SRAM Technical Expert – Stu Bowers – has put together a short video on useful things to carry for the event.
Focusing on those ‘quick fixes’ this guide outlines some simple tools to help keep you riding. Take these alongside the Compulsory Kit list to ensure you complete the Dirty Reiver hassle free.
Lauf Return… …with Bikes!
Our bike sponsor for 2025-26 will be Icelandic gravel gurus, Lauf. Long-term supporters of the event, we are now pleased to welcome them as our official Bike Sponsor. Well known for their unmistakeable “Grit’ fork, their extensive knowledge of composite materials culminates in the new Seigla as they continue to bring clever engineering solutions to the world of gravel. More to follow but if you cannot wait then check out the details on their global website.
POC – a seamless fit
When Swedish company POC explained the idea behind their ‘seamless fit’ it made so much sense!
To have a helmet and a pair of glasses that just fit together without catching, rubbing or causing a headache is amazing.
Comfort and protection on a long ride, such as the Dirty Reiver, is so important. When you could be spending up to 10 hours in the saddle you do not want to be distracted by anything!
But don’t take our word for it – come and see them at the event and try for yourself.
Introducing the wahoo ELEMNT ROAM
Wahoo’s new head unit has all the features you would expect from this industry leading brand, plus some you may not have come across yet.
This unit is ideally suited for keeping you on course at the Dirty Reiver, as well as providing all the performance data you may need.
Distance to the next feed….no problem. Climb elevation…tick. And it can even remind you when to fuel!
Look out for further news or go to their website.
